During As Told By Us last weekend, an attendee and fellow influencer asked the panelists on the “Let’s Get Personal” panel a hot topic question: college or not? So many people are running businesses from their homes so is college still necessary? Do we need that higher education to be “successful?”
My answer is simple: it’s your choice, but learning never stops. I fully understand that college is not for everyone. For me, my degree gave me the solid foundation for what I do today. My time at Butler taught me how to network, live independently, figure shit out on my own, and of course taught me the grounds for my degree in PR and advertising. I wouldn’t trade my education for the world and it’s something that can never be taken away from me along with the memories I made as a college student. I wanted that degree to be something I had under my belt and I genuinely enjoy learning in a classroom. Plus, I worked my ass off for my degree so it’s one of my most prized possessions.
That being said, we live in a world that changes how we communicate on a daily basis. I graduated in 2015 and even then, classes on social media specifically didn’t exist. Everything I’ve learned about the influencer sphere and how to market successfully with social media has been self-taught since graduating. Heck, I didn’t even learn how to put together this website in college and clearly I figured that out.
In order to push our businesses forward, we have to be constantly learning.
It’s important to stay ahead of the trends so that when things shift, your brand will survive (aka Instagram algorithm changes). I do something everyday to educate myself. Whether it’s listening to a podcast, reading a chapter of a book, or investing in a conference, I’m doing something to further my knowledge and learn new practices that will help my take my brand and my client’s brands to the next level.
So whether or not you go to college or have been to college, keep learning. I’m including some of my favorite podcasts and books below for you.
5 PODCASTS FOR MARKETING
Online Marketing Made Easy with Amy Porterfield - If you have a business that replies on online sales, GO LISTEN NOW! Amy Porterfield is full of knowledge for building your online brand AND making money while doing it.
The Goal Digger Podcast - Oh Jenna Kutcher. You rock girlfriend. Jenna shares knowledge about building a brand, but also gives life tips along the way. She has a positive attitude and the best guests.
Rise Podcast - Shout out to my girl Rachel Hollis. This podcast is great for creatives, side hustlers, entrepreneurs, and anyone in between that wants to better their life in someway. Again, great business tips and life hacks.
The Influencer Podcast with Julie Solomon - If you’re interested in influencer marketing and all that goes into it, this is a great option for you. Julie Solomon has a course dedicated to pitching that I took and it was awesome. She has great guests and keeps it real when it comes to influencer marketing.
Building a Story Brand with Donald Miller - I don’t listen to every episode of this one, but I read the overview and decide if it sounds good. Donald Miller is excellent at getting brands to understand that you have to tell a story to connect with your audience.
7 BOOKS TO READ FOR SELF IMPROVEMENT
CRUSHING IT! How Great Entrepreneurs Build Their Business and Influencer - and how you can too! - Gary Vaynerchuk
How to Write Copy That Sells - Ray Edwards
High Performance Habits - Brendon Burchard
Girl, Stop Apologizing - Rachel Hollis
Girl, Wash Your Face - Rachel Hollis
Start With Why - Simon Sinek
WorkParty - Jaclyn Johnson
CONFERENCES TO ATTEND:
Cheers to continuing our education,