5 Excuses that Keep Us from Growing our Businesses
5 Excuses that Keep Us from Growing our Businesses featured by top US influencer, Trendy in Indy
5 Excuses that Keep Us from Growing our Businesses featured by top US influencer, Trendy in Indy

Last year, right around this time, I felt like I’d hit a plateau and honestly, my feet couldn’t seem to find solid ground. I was doing ALL. THE. THINGS:  Influencer marketing, brand coaching, social media management, personal styling, launching a podcast. Rockstars, I was in over my head and starting to feel that dreaded burn out sensation because I didn’t even know what my main mission was in my business anymore.

At that time, I also made the decision to hire a coach (definitely went into that thinking, “who the heck am I to hire a coach, but here we go!”). It was during our third session that I realized I’d been holding myself back from growing because of the ridiculous excuses I was making up in my head and I left that session feeling kind of, well, icky and disappointed in myself. THE WORST FEELING. I wanted to dive into these today because in working with my clients for the last year, I discovered that I’m not alone in these excuses that prevent growth.  

Excuse 1: “I don’t have time.”

I’ve lived by this excuse for longer than I care to admit.

“Sorry, I don’t have time…

  • To read the book.

  • To listen to the podcast.

  • To take the course.

  • To learn photoshop.

  • To go to that networking event.

  • To workout.”

Friend, time is a choice and you get to decide how to prioritize it. “But Steph, I have a 9-5 and kids and a husband that’s basically a kid so like, I really don’t have time.” No girl, you do, you really do. You just have to learn how to reprioritize because as soon as you start to understand that you’re in charge of how you spend your time, suddenly you have more opportunities to work on what’s important to you. 

“I don’t have time” becomes “I prioritized what was most important today.”

Excuse 2: “I don’t have the money.”

My exact thought when I wanted to go to Create & Cultivate in Miami last winter and plane tickets were $500 (crying face emoji). Had I not gone to that conference, I likely wouldn’t have launched my 31 Days of Self-Love Challenge in January that’s set up so much of my mission for the year. My thought every time I decide to buy a course, invest in coaching, buy a new software… and you know what, my business continues to grow because I’m in forward motion, the green space if you will, with money mindset.

Let’s just get one thing straight, you could have a million dollars and it still may not be enough. When you invest in yourself, in your business, in your impact that you want to make on this world, that’s when big things happen.  

Excuse 3: “I don’t know how to do it.”

I remember sitting in my senior capstone class, you know, the true test of your knowledge wrapped up into one semester, thinking “I have zero clue what I’m doing here. I don’t know how to build a campaign that will help this brand get more exposure.” If I would have allowed that thought to consume me, I would not have graduated and I wouldn’t be sending you this email right now.

You have to get resourceful and stop limiting yourself. The next time you say you don’t know how to do it, I want you to remember that we have this beautiful thing called Google. Just type in whatever it is you’re telling yourself you don’t know how to do and with a few helpful tutorials and articles, I bet you can figure it out. You can hire help, find a teacher, or ask for a friend here, rockstars.

Excuse 4: “Someone else is already doing it.”

When I decided to be an influencer, there were hundreds of thousands of others doing it too. When I decided to be a brand coach, I found a shocking amount of people doing that also. When I decided to host a conference, I realized how many entrepreneur-focused conferences there were to choose from. I don’t even want to admit to you the number of times I’ve thought “I’m not relevant because someone else is doing it.” And yet, here we are.  

Spoiler alert: this excuse often has to do with other limiting beliefs or fears we’ve developed, like the fear that we might fail. And you know what, you might. But you were also strong enough to start, so start again. Someone else will always be out there, but your tribe, they want YOU. They chose you. So, don’t keep these gifts bottled up because you’re robbing yourself and the world of your unique value that only YOU can offer.  

Excuse 5: “If I niche down, I will lose my audience.” 

Last fall during a coaching session, I was told that I had to niche down to grow and I cried. “If I niche down, I won’t get to do what I want to do, I’ll lose followers, and I’ll never get where I want to go.” Oh, sweet 2018 Steph, you were so wrong girl.

When you focus on where you can create the biggest waves and get clear with your message, your business grows in ways you dream of because your audience connects with you on a deeper level. You attract the right people, not just zombie followers.  

So, what’s your excuse and what are you going to do about it? If you keep making excuses for why you aren’t growing instead of taking ownership, the world may never know how delicious your candles are, how awesome your clothes make them feel, or how much they needed you in their life.

Make the choice right now that you’re going to stop getting in your own way. Decide to grow by any means necessary. Decide to live out your why because it’s yours and we need you, friend.

Cheers to making it happen and not letting the excuses be the reason we stopped,