Do you ever feel lost in content creation? You’re scrolling Instagram, looking at all of these accounts who seem to have mastered the art, but you’re feed feels confusing and complicated. I hear you, because I’ve been there.
Take a minute to think about your favorite brand or influencer. Have someone in mind? Head to their Instagram feed and scroll. What is it that draws you in? What do you love about how their feed looks? How do you feel when you look at their images? Sparking interest visually is exactly why Instagram exists, but understanding what makes your audience engage with your content is the key to successfully using this platform. It’s all about the story you want to tell to create connection with your tribe using a content formula that works for your brand.
You might be thinking, “but how do I figure out the formula that’s best for me?” Well, my friend, let’s take a look:
Top 5 Tips for Cohesive Social Media Feeds
Social Media Feeds Tip #1
Determine your brand aesthetic and stick to it. Maybe your brand has a vibe that is light and airy so you incorporate white space throughout your feed. If your brand is more bold and colorful, use backgrounds that reflect that look and feel. It’s also important to recognize if your brand has a more rustic tone versus modern. You want to create content within those spaces to keep your feed visually cohesive.
Social Media Feeds Tip #2
Figure out what content your audience engages with the most. Some of my clients find that their audience prefers flatlays so that they can see the product in a setting that doesn’t involve a human being. It can be easier to visualize yourself using the product in some cases. Other clients find that lifestyle images actually perform better because it’s easier to share a testimonial when a person is shown using product X. You’ll need to test a few different images to determine what causes your audience to take action.
Social Media Feeds Tip #3
Make a map of nine. You can utilize an Instagram planning app like InPreview or you could utilize a graphic app like Canva to map out nine square photos. Do these photos look cohesive? Do they tell a story? Are they representative of your brand? Understanding how photos will look in a grid system for Instagram is critical to consistency on the platform.
Social Media Feeds Tip #4
Determine the purpose of the content. How does this content serve your tribe? I’d say 9 times out of 10, my clients tell me that a higher percentage of their followers took action when they strategically thought about the message behind the post before just slapping on a filter with a random caption and hitting share. It’s important to identify what the message is and who it’s for before blasting the gram.
Social Media Feeds Tip #5
Find a balance of curated vs. in the moment. I stress the importance of cohesiveness and aesthetics to my clients because this is a critical step of gaining trust from your audience. When you share user-generated content from every post you’ve been tagged in, it often leads to a messy feed. On the flip side, people want to see the realness associated with your brand. It’s important to show some content that only took a few minutes to produce, but it’s critical to maintain your overall brand image.
Now that you have a few tips for curating a flawless feed, let’s check out the formula I utilize for many of my brands.
The social media content formula for the majority of my clients is:
35% product flatlays
35% lifestyle images
15% user generated content
10% simple product shots
5% quotes/relatable content
When you’re curating your Instagram feed for your dream clients, the goal is to spark curiosity, which sparks interest, which generally results in a new follower and likely, a new client. Understanding how to curate a formula that works for your brand is the key to gaining and maintaining a loyal tribe that needs you in their life when they scroll Instagram.
If you need some guidance actually creating content, Catalog is a great resource. Their team of skilled photographers and brand experts work to create photos that will help your audience connect with your brand so that you can spend more time building your business and less time planning photoshoots.
Cheers to finding a formula that works for you,