A year ago if you told me my side hustle would become more of a second full-time job, I probably would have laughed. I truly work about 80 hours a week right now, but I'm fulfilling my passions and doing what I know I'm learning to master.
So why on earth am I telling you not to be an influencer because you might be thinking, "Steph all the things you get to do look so cool" and I don't even get to do all of the coolest things yet. You guys it's HARD. I've hustled to get where I am especially in growing an authentic following. What many of you don't realize is that the majority of influencers have a primary full time job that helps support their passion project.
Many of you often ask how to get started. You want to blog too and do the cool things. But my question to you is... What's your WHY? I've found mine, but it took me some time to get there. Today I'm sharing 5 reasons why you should definitely not choose this as your second career. Hopefully it will give you some additional insight on this crazy influencer world.
5 Reasons Why You Shouldn't Be An Influencer
Don't be an influencer if...
- You just want free stuff. I have literally had people reach out to me and say, "I want to be an influencer to get free stuff so how do I start?" First, I'm not responding to you. Second, that "free stuff" comes with some pretty hefty expectations as companies are starting to learn that influencer marketing is critical to their brand. "Free stuff" usually means me planning a photoshoot and some type of content to post. Although, I have now reached a point where "free" doesn't exist for Trendy in Indy. Time is money and the only "free" work I do will be shown on my Instagram story one time.
- You don't know anything about branding or marketing. I truly believe to be successful, you need to know a thing or two about branding, marketing, or social media at the least. And for goodness sake, please have some writing ability. No one wants to read drab content. There are so many free resources so even if you didn't graduate with a degree in marketing, you can still figure out how this stuff works. I always give the example of Nike. They didn't come up with "Just Do It" over night. There is a ton of work that went into building that brand and you need to understand what that looks like for your benefit and the companies you will represent.
- You aren't a self-starter. If you don't have the ability to manage your own time, come up with your own ideas, and execute them by yourself, this will not work for you. You have to be able to self-motivate as an influencer, even at 11pm.
- You expect to make money over night. Because you won't. This year my blog is profitable. Trendy in Indy is a registered LLC and it is making money above what I spend on a monthly basis. Yes, there are fees associated with starting this so consider that too. Many people who have made this their full time gig have accentuating circumstances that have allowed them to quit their day job to fulfill their dream job. A small percent of influencers have a steady enough income to do this full time and it's taken them time to get there.
- You just want someone else's life. When I first started this journey, I often found myself saying "I want her life," "I want to do the things she does," "I want to be invited to that party," "I want to work with that brand." Most often it was with Olivia Rink or Brighton Keller who just crush it as influencers, but I realized quickly that that was an unhealthy path. This goes back to finding your WHY. Your story is your own, you can't steal it from someone, and no one can take it from you.
These are just a few of the reasons why you shouldn't be an influencer. It is the most rewarding, exhausting, exhilarating role I've taken on. I'm so grateful for my experience, but I want you to know it's not for everyone. It takes some serious dedication to start this on your own.
Just remember before you start this journey or any entrepreneurial journey... What's your WHY?
Cheers to Friday,
*This post was sponsored by Harper and Sky. All thoughts and opinions are my own. Thank you for supporting the brands that support Trendy in Indy.